Demander un devis ↗Guide · Motion design · Morocco
Explainer videos and motion design in Morocco: making the complex clear
An explainer video makes clear what is hard to film: a service, an app, a process, an abstract offer. Where a shoot shows what exists, animation shows how it works — in a few dozen seconds, with no camera or set.
This guide covers when animation is the right choice, what separates an effective explainer from a pretty animation with no message, and how one is produced.
When animation is the right choice
Explaining an abstract product
An app, a piece of software, a financial service or an invisible process is shown better with animated diagrams than with live footage.
Motion graphics
Figures, steps, maps and animated icons: useful for a report, an awareness campaign, or to dress up a filmed video.
Brand identity
An animated logo, intro and outro, consistent titles and transitions give every one of your videos a recognisable signature.
Complementing a shoot
Animation is often added to live footage: overlays, animated captions and diagrams that clarify what the camera cannot show.
What makes a good explainer
One message
An explainer that tries to say everything says nothing. You pick the main idea and set the rest aside: it is the script, not the animation, that decides how effective it is.
A short script
Thirty to ninety seconds is usually enough. Read the text aloud before any image, to check it holds up without a single drawing.
Voice-over and subtitles
A clear voice-over carries the message; subtitles make it readable without sound, a condition for real reach on social platforms.
A consistent art direction
Colours, typography and graphic style aligned with the brand: an explainer is also a piece of brand imagery, not only a teaching aid.
The production steps
Script and storyboard
You write the message, then sketch the key steps: the storyboard signs off the flow before any animation, where changes cost the least.
Design and animation
Creating the graphic elements, then animating them under After Effects: pace, transitions and legibility are set at this stage.
Sound and delivery
Voice-over, music, sound design and subtitles, then export to each platform's format. Post-production is handled in-house in Casablanca.
Frequently asked questions
Do you make explainer videos and motion design in Morocco?
Yes. EL 25 Studio Production designs explainer videos, motion graphics and animated branding, from script to delivery, with post-production handled in-house in Casablanca.
How long should an explainer video be?
Most often thirty to ninety seconds. Beyond that the message dilutes: several short videos usually work better than one long one that loses attention.
Should we film or animate?
It depends on the subject. What physically exists is filmed; what is abstract — an app, a process, data — is better understood through animation. The two are often combined in the same video.
What drives the cost of an animated video?
Mainly the design and animation time, so the graphic style chosen and the number of scenes to create. A clear script and a signed-off storyboard avoid costly reworks.
Can you work with our brand guidelines?
Yes. Colours, typography and logo are built into the animation so the video fits your identity, and the branding can be reused on your next videos.
Let's talk
A product or service to explain? Send us the main message and the audience, and we will shape the script and the style of the animated video.
We reply within 24 hours · no commitment