Guide · Product video · Morocco

Product video and e-commerce packshots in Morocco

A product page converts better when it shows the item from every angle, in motion and in a context of use. Product video and packshots do not replace the description: they remove doubt at the moment of purchase, where a still photo leaves a question unanswered.

This guide covers the useful formats for e-commerce, what to prepare for an efficient shoot, and how a studio lets you handle many references in a single day.

The formats that sell

The white-background packshot

The item cut out on a white background, sharp and well-lit: the standard expected by most marketplaces and the basis of a clean product page. It comes as a photo and a short rotating video.

The 360° video

A full rotation lets the customer judge proportions, materials and finishes. Useful for items whose shape or texture is a selling point.

The in-use video

The product used, worn or staged in its real context: it answers the questions of scale and use that a packshot alone does not.

Vertical formats

Short, vertical versions for Instagram, TikTok and Reels, designed from the shoot rather than cropped afterwards.

Preparing a product shoot

Group the references

Listing the products, their variants (colours, sizes) and the number of shots expected per reference keeps a steady pace and prices it right.

Prepare the products

Clean samples, free of defects or stray labels, labelled by reference and delivered before the shoot: the condition of the products directly drives the retouching time.

Set the visual guidelines

Background, framing, angles required by your marketplaces, file naming and delivery formats are decided beforehand, so everything is consistent from one reference to the next.

Plan the deliverables

Master, compressed web versions, square and vertical formats, naming by SKU: specifying the outputs avoids back-and-forth once the shoot is done.

Why shoot in a studio

An equipped set

EL 25 Studio Production's studio in Aïn Sebaâ (Casablanca) has a white background, a cyclorama and professional lighting on site — the controlled environment that gives a consistent result from one reference to the next.

Pace

By booking, the set lets you run through products without rebuilding the setup each time: this is what makes a catalogue of dozens of references viable.

Post-production in the same place

Cut-out, grading, editing the rotating videos and exporting to platform formats are done by the same team, which shortens the time between the shoot and going live.

Frequently asked questions

Do you make product video and packshots in Morocco?

Yes. EL 25 Studio Production makes packshots, product videos and e-commerce content in its studio in Aïn Sebaâ, Casablanca: white background, cyclorama and professional lighting on site, with editing and cut-out by the same team.

How many products can be shot in a day?

It depends on the number of shots per reference and how the products are prepared. With a dedicated set and products ready and labelled, a studio commonly handles several dozen references in a day.

What is the difference between a packshot and a product video?

A packshot is the sharp image of the product cut out on a white background, the standard of product pages and marketplaces. A product video adds motion — 360° rotation, demonstration, staging — to remove the doubts a still photo leaves.

Do you deliver in marketplace and social formats?

Yes. Deliverables are exported to the requested formats — compressed web, square, vertical for Reels and TikTok — and named by reference, for direct publishing.

Do products need to be prepared before the shoot?

Yes, it is what drives the result and the timing: clean samples, free of defects, labelled by reference and delivered before the shoot limit the retouching time.

Related pages

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