Demander un devis ↗Guide · Promotional video
Promotional video in Casablanca and Morocco: formats, examples and pricing
A promotional video has a direct goal: to make a product, service, offer or event known, and to trigger an action (purchase, sign-up, visit, enquiry). It is the shortest, most results-driven format in audiovisual production.
In Casablanca, promotional videos serve consumer brands (e-commerce, retail, food) as much as B2B companies (SaaS, training, real estate). This guide covers the formats, the production steps and the pricing.
Promotional video formats
Digital spot (15 to 60 seconds)
The most common format: a hook, a message, a call to action. Run on Instagram, Facebook, YouTube, TikTok or as a pre-roll. It can be shot in studio, outdoors, or combine both with motion design.
Product launch video
A visual presentation of a product or service, with staging, demonstration and benefits. Suited to the website, social media and in-store screens.
Multi-format campaign
One concept declined into several versions: horizontal (YouTube, website), vertical (Reels, TikTok, Stories) and square (LinkedIn, Facebook). The versions are anticipated in the framing so each format works.
Offer or event video
Promoting a limited offer, a trade show, a store opening or an event. The shoot is quick, the edit tight and delivery often urgent.
The production steps
Brief and concept
Which product or service, which message, which audience, which channel, which budget. The creative concept follows from these answers, not the other way round.
Preparation
Script or storyboard, casting if needed, location scouting in Casablanca, planning the format versions.
The shoot
In studio (EL 25's stage in Aïn Sebaâ), outdoors in Casablanca or at the client's site. The crew varies with the level of production: from 2 people for light content to 10+ for a staged commercial.
Post-production and delivery
Editing, colour grading, sound design, motion design, subtitles and exports in every required format. Approval rounds are included in the schedule.
How much does a promotional video cost in Casablanca?
From 10,000 to 150,000 dirhams
A simple digital spot (a half-day shoot, editing, one version) starts at around 10,000 Moroccan dirhams. A multi-format campaign with staging, casting and motion design can reach 100,000 to 150,000 dirhams.
Format matters more than length
A highly crafted 15-second spot (art direction, lighting, casting, effects) costs more than a 2-minute interview video. The budget depends on the shooting setup and the level of finish.
Frequently asked questions
What is the difference between a promotional video and an advertising spot?
Both aim to promote a product or service. The term "advertising spot" traditionally means a TV or radio format. "Promotional video" covers a wider field: digital, social media, website, in-store screens. In practice the line is blurred and the two terms are often interchangeable.
Do you make promotional videos in Casablanca?
Yes. EL 25 Studio Production produces promotional videos in Casablanca: digital spots, product launches, social-media campaigns and brand films. The studio has a shooting stage in Aïn Sebaâ and has produced campaigns for KITEA, realme Morocco, inwi and Twin Center. The D-CAP spot with Mouna Fettou, run on a circuit of 20 LED screens at Casablanca's main junctions, is the most recent example.
How long does it take to get a promotional video?
For a simple format, count 2 to 3 weeks from brief to delivery. For a multi-format campaign with staging and casting, 4 to 6 weeks. Urgent projects (a limited offer, an event) can be accelerated.
Should social formats be planned from the start?
Yes. Vertical (9:16), square (1:1) and horizontal (16:9) formats must be anticipated in the framing and the shot breakdown. Re-cropping a horizontal video to vertical after the shoot gives a poor result.
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Planning a promotional video? Send us the product, the audience and the distribution channels, and we'll propose a concept and a quote.
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